Brightbulb Animations / Our process
Every animation studio has its own animated video production process. However, the breakdown of the steps from start to end follows a similar flow for many of us. At Brightbulb, we’ve adjusted a couple of steps in our process based on the experience we’ve gained from working with a multitude of clients, having seen what works best for them.
Our 7-step process helps us create amazing animated video content for business, small and large, and from any industry.
1. Project Research
The explainer video production process starts with us asking you to fill out a creative brief form that contains specific and targeted questions for us to understand your core message, your target audience, competition, style, and voiceover preference.
We learn about your business and what makes you different. What are the problems your product or service resolves? And jump on a discovery call, if needed. It all starts with fully understanding your business and your audience.
2. Script
A well-written script is essential for a video to be successful. If the script falls short, the final output will surely suffer. We believe the script carries about 50%-60% of the entire video’s weight that can impact conversion and throughput significantly.
Our experts can help you create a compelling script for your video. You can also write it yourself, but we can optimize it to get the best results.
3. Concept and Sketches
This stage is where we take the script and break it down into meaningful frames or scenes. We then create a compelling on-brand concept. We not only come up with a frame-by-frame scene concept but also think about how the scene will transition from one to another.
Once the concept is created, we draw rough sketches and share them with you. This will allow you to visualize the flow of your video.
4. Digital Storyboard
All the ideas are then realized in full color using a storyboard. We follow the approved sketches and create each frame for the video. The storyboard will show you what you’ll see in the video. Your brand colors and design will make each piece of artwork unique.
5. Voiceover
We mentioned the importance of creating an effective script. The script is as good as the person reading it! It goes without saying that the narrator’s voice needs to be powerful and engaging.
We can help you choose the right voice to match the mood and style of the explainer video. Our explainer video production agency will search for the best voice artist in our creative network to suit your specific requirements.
Once you have approved the storyboard and the script, the actor can begin the job and complete the voice recording within a reasonable time frame.
6. Animation
Here is where each artwork comes to life. We ensure that scene transitions are smooth and dynamic. This is the most time-consuming process and can take weeks to complete depending on the length of the voiceover. This is why it’s crucial to be on the same page and sign off on all the previous stages.
7. Audio Mixing
Now, we incorporate any pertinent sound effects, eliminate any distracting breaths or vocal irregularities from the voice-over, and seamlessly blend the selected music track, breathing life into the entire composition!
Sign-off and handing over the final video
This is the most exciting stage of the entire video production process – handing over the final video for you to download and start using.
We highly recommend tracking the performance of your video when you post it online for the first time.
We also provide you with complete project source files for you to keep and use in the future. Trust us, this will save you a lot of time and money.
