Wrangling big ideas into a concise one-minute explainer video? I feel you, it’s no easy feat. But don’t get discouraged just yet—studies reveal that these 60-second gems can significantly elevate viewer engagement and conversion rates.
This guide is your ticket to understanding the best examples from 2023, shining a light on what made them successful as well as igniting ideas for your future projects. Ready to master the art of delivering impactful content in just sixty seconds? Let’s jump right in!
Why are 60-second Explainer Videos Effective?
60-second explainer videos work well. They hold people’s interest and give them crucial info fast. They have just the right number of words, about 150 to 180. This is enough for viewers to learn key features and gains of products or services.
A snappy explainer video makes hard ideas simple in a blink. It shares info in an easy, fun way that stays with viewers later on. People trust a brand more when it uses these short and impactful video instances.
So, we must not overlook the power of effective one-minute explainers!
Top 60-Second Animated Explainer Videos for Inspiration
Discover a wealth of creativity and innovation in our handpicked selection of top 60-second animated explainer videos, featuring industry giants like Spotify and Microsoft Teams to lesser-known gems such as Wine Country Gift Baskets and Notarize.
Each video is a masterclass in concise storytelling, delivering their messages with impactful visuals and engaging scripts. Whether it’s the calming simplicity of Headspace’s animations or the quirky charm of Old Spice’s explainer, these examples are sure to inspire your next project.
Wine Country Gift Baskets
Wine Country Gift Baskets has a great 60-second video. It is one of the top examples for 2023. This brand uses animation and customer voices in its videos. It tells about what they do in an easy way.
They offer many kinds of gift baskets. You can get one with gourmet food, chocolate, fruit, or even wine! People think Wine Country Gift Baskets have some of the best gifts to give in 2023.
Mint.com
Mint.com uses a clever 60-second explainer video to tell its story. They start with a problem we all know. Keeping track of money is hard! Then they show how Mint.com can help you manage your money with ease.
The use of bright colors makes it fun to watch, and the clear words make it easy to follow along. Their message gets across in less than a minute, which shows how powerful short videos can be.
Spotify
Spotify’s short explainer video is full of fun. It uses bright colors and simple animations to grab your attention. The music app shows how it brings joy to every part of your day with its service.
It does a great job in just 60 seconds of showing why Spotify is the best choice for music lovers everywhere. This quick explainer video demo is both effective and engaging, making it an inspiring 60-second explainer example for anyone looking to create their own compelling 60-second demo.
Dissolve
Dissolve made a great video. It is simple but strong. The video tells us about their stock footage service. They use words from real ads to do this. You see images with these words on top of them.
This makes it funny and unexpected! People like the joke and they don’t forget the video fast.
Headspace
Headspace is a fun app for meditation. It uses cute, tiny characters in its animated explainer video. These little stars make the video more enjoyable to watch. They show that meditation can be fun and easy.
Headspace has built its business with these cool videos. This shows how a short explainer video can lift up a brand!
Microsoft Teams
Microsoft Teams has a great 60-second explainer video. It does an impressive job of showing how the app brings people together at work. We see the screen of a worker who uses it to chat, share files, or plan meetings with her team.
Bright colors and quick moves make this demo fun to watch, making Microsoft Teams stand out as one of our top picks in short explainer video showcases.
RecRight
RecRight is a great example. It shows what the company can offer in just around 1 minute. The video uses bright and clear images to show what the app can do.
The best point of the video is its simple language. They don’t use hard words that make our heads hurt. Instead, they just focus on the value a customer can get by using their product.
Top 60-Second Live-Action Explainer Videos for Inspiration
In this section, we’ll dive into some of the most compelling live-action explainer videos. Marvel at the genius of Dollar Shave Club’s humor-infused pitch. See Amazon Go redefine convenience with their speedy shopping experience.
Twitter effortlessly explains its platform in a minute or less, while PayPal uses simplicity and security as its key selling points. Ecosia, UberEats, and PlayStation also masterfully employ this short but effective format to capture audiences’ attention quickly and effectively.
Dollar Shave Club
The Dollar Shave Club video is a huge hit. This fun and engaging video stars Michael Dubin, the founder. It stands out because of its humor and charm, not just for being an explainer video.
The impact was so big that people call it the billion-dollar explainer video! Talk about success!
Amazon Go
Amazon Go has a neat video. This short clip shows how you can use the Amazon Go app to buy stuff from their shop. It is fun and fast, just like shopping there!
The video starts with an alarm clock. A woman gets up, gets ready for work, and goes shopping at Amazon Go on her way. She picks out a sandwich and walks out of the store without waiting in line! The sandwich scan happens through her phone and she pays for it later.
This one-minute video tells us all about Amazon Go in a clear and simple way. No need for big words or long talks – just quick scenes that show what it does best! And this is why I think the 60-second explainer video of ‘Amazon Go’ works really well.
PayPal
PayPal uses a great explainer video. It tells about how to use their service in one minute. The video is clear and easy to follow. It shows that sending money is fast with PayPal. The viewer can see this on the screen.
This makes it easier for them to understand how it works. Also, the video talks in simple language so everyone can get it quickly.
Interested to know how much a premium quality explainer video costs?
How to Create an Effective 60-Second Explainer Video
Creating an impactful 60-second explainer video involves knowing your audience, staying focused, using top-notch visuals and graphics, crafting a compelling script, and adding a strong call to action.
Intrigued? Read on for more detailed insights!
Know your audience
Knowing your audience is the key to a great explainer video. You need to understand who they are and what they care about. This will you shape how you word your message, pick visuals, and choose topics.
It helps make sure that your video talks in a way that holds their interest. Most importantly, it ensures they get the most from watching it.
Keep it concise and focused
Making your explainer video short is key. People lose interest if a video is too long. A 60-second video is the best length to hold their attention. Be sure to focus on what matters most.
You need a clear script for your video. It should talk about a problem, how to solve it, and what action to take next. Keep out any details that are not needed. This makes sure your message gets through without making people bored or confused.
Use high-quality visuals and graphics
High-quality visuals and graphics are key to a great 60-second explainer video. They make the video come alive. Good visuals tell a story on their own, adding more detail to the script.
They also help to keep your viewers engaged. Whether it’s an animated or live-action video, sharp images stand out well. Use clear, bold colors that pop off the screen. This attracts attention and can help viewers remember what they see in your video.
Use a clear and engaging script
A good script is key to a great 60-second explainer video. It’s like a guide that helps us tell our story in the best way. We need to keep it simple, fun, and focused on what we want the viewer to know or do.
The words should be easy for people of all ages to understand. Big words can confuse people and make them stop watching our video. A good script also has a call-to-action at the end, telling viewers what they should do next after watching our video.
This could be visiting a website, making a phone call, or buying an item from an online store.
Include a strong call to action
Make sure your video ends on a high note. This means, asking your viewers to do something after they finish watching it. It could be as simple as visiting your website, signing up for an email list or buying a product.
You want your call-to-action to shine bright and clear! So use strong words that grip people’s hearts and make them act right away. Keep the focus on what you can solve for them and how they should reach out to you.
By doing this, you turn watchers into doers!
Choosing between an Animated Explainer Video and a Live-Action Explainer Video
It’s not easy to pick between an animated explainer video and a live-action explainer video. Here are some key points:
- Think about your brand image. Animated videos can show fun, creative ideas. Live-action videos bring a human touch.
- Consider your budget. Oftentimes, animated videos cost less than live-action because they don’t need actors or places to film.
- Decide what message you want to send out. If you need to show how something works in real life, go for live action. But if it’s complex or very new, use animation.
- Keep quality in mind too! No matter which type of video you choose, make sure its visuals look sharp and clean.
So take the time to think well before choosing your style of video!
Conclusion
If you’re looking to create a short, 60-second explainer video, this guide will walk you through and help you with your journey. If you need some professional assistance, we are just a click (or tap) away.
