Animated Explainer Video Production
Cut to the chase with effective videos that explain the essentials in under 2 minutes.
Animated explainer video production
Cut to the chase with effective videos that explain the essentials.
What are explainer videos and why do businesses use them?
Explainer videos, by its very name, are videos specifically created to explain your company, product or service as clearly as possible within a few minutes (ideally, under 2). The message can be about their brands, products or services, or simply any aspect of their business.
Explainer videos are also called homepage videos, landing page videos, conversion videos – the list goes on. Explainer videos are the elevator pitches of videos–they let your viewers know exactly what you offer and how they can get it.
What takes to make a successful explainer video?
- Short – usually around 60 – 90 seconds
- Conversational narration
- Clear message
- Focused on benefits
- Clear Call to Action
When do businesses use explainer videos?
Your ideal viewer is someone who is trying to solve his/her problem and looking for a potential solution. Social media ads, website homepage, and email marketing can be good platforms to post your explainer video. Companies also use explainer videos in tradeshows and sales meetings.
Once your viewer has watched the video, they are usually ready to move to the next step – a client meeting or a produce demo video for more in-depth benefits and solution focus.
Select Works.
Here’s a glimpse of our extensive portfolio, where we’ve not only crafted impactful videos but also empowered brands to achieve their objectives.
Explainer Video Styles
Character-Based
Best suited for targeting a specific audience by recreating their experiences with your products through animation. Ideal for telling product stories.
Motion Graphics
Simplifying complex ideas through abstract illustration. Fluid and eye-catching animation that ranges from simple to complex connects high-level concepts with movement and graphics that evoke emotions.
Combining traditional whiteboard aesthetics with simplified character animation, our whiteboard videos are ideal for those wanting a simple video that still packs a punch.
Mix of Character and Motion
Combines the best of motion graphics and character animation. Best for presenting complex ideas while keeping audience relatability in the forefront.
Product Walk-through
Ideal for client education and internal training. Showcases product and emphasizes important product points with animation.
Live Action with Animations
Best suited for in-house use and corporate presentations. Conveys professionalism and sets a strong tone.
Ready To Create Your Video?
How does Brightbulb create
explainer videos?
We start with getting to know your company: who you are, what you do, and what exactly you’d like to explain in the video. Then we take what you gave us and let it percolate in our heads in a team meeting where everyone’s sharing ideas, seeing what works and what doesn’t. It might be a central metaphor or perhaps a key piece of visual that the entire story of your company or product can spin around. But at the very end, what you’ll have is a video refined and brought to life by creativity and powered by strategy. That’s because the two components that truly make a good video is the creativity that keeps viewers engaged and the strategy that finely attunes your message to your audience.
How do you measure success of an explainer video?
To measure your explainer video’s success, you can use tools like Vimeo analytics, Youtube analytics and Wistia. Though, it’s not as straight-forward to calculate the ROI, data points like no. of views, social interactions and impressions can give you a very good idea of how your target audience feel about your video.
How much does an explainer video cost?
The cost of producing an explainer video depends on factors like the complexity of the animation and the length of the video. To know how much your video will cost, reach out to us and we’ll give you an accurate quote.
How long does it take to produce an explainer video?
Typically, a 60 to 90-second video will take us 4-6 weeks. This doesn’t include feedback time and revision.
FAQs
- Tailored to Perfection: Each business is distinct, and so should be your video. We assure that all video content and assets we create are exclusively dedicated to your brand.
- Seamless Production Workflow: We follow a client-friendly process that ensures you're included in every step of the way.
- We never miss deadlines: With over a decade of industry experience, we have consistently met every deadline. We only undertake projects where we can dedicate our full commitment.
Typically, around 5 weeks for a 60 to 90 seconds long video. This timeline can extend in cases where we don’t get timely feedback or end up doing more than a couple of rounds of minor revisions.
The price of the video depends on variables like total runtime, scope of work and the style of the video. Click here to learn more about factors that influence pricing.
Not only will you get complete ownership of the video, we will also provide you with all working files. So in case you want to make any changes to the video later on, you’re not paying to recreate the entire movie but rather paying a minimal editing fee.
You get 3 revisions per stage but based on experience, we usually end up doing 1 or 2 rounds in most cases.
We are a Philippine-based explainer video company. Don’t worry about time zone differences, we have adjusted our working hours to make sure we are available in case you need to connect.
- Creative Brief Form & Discovery Call
- Script
- Concept
- Design
- Storyboard
- Voiceover
- Animation
- Sound mixing
- Delivery
If you're unsure, feel free to book a call and we can help you making this decision for absolutely no cost.
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