Why Invest in Homepage Videos?
No brainer! Online Videos Have an Audience Reach of 92% Worldwide. Web visitors now expect to see a video on your homepage and prefer watching a video that explains how your business can solve their problem.
Why Invest in Homepage Videos?
No brainer! Online Videos Have an Audience Reach of 92% Worldwide. Web visitors now expect to see a video on your homepage and prefer watching a video that explains how your business can solve their problem.
What to watch out for when creating a homepage video?
A research conducted by Hubsport finds “91% of businesses use video as a marketing tool”. Their are a ton of benefits for using an explainer video on your homepage but in order to reap full advantage, there are some things you need to keep in mind.
Keep it short and on point
Visitors who land on your homepage most likely are looking for a solution to a problem they’re facing. The homepage video needs to address that as quickly as possible. The key is for the visitor to resonate with what the video is showing. The challenge is – a short attention span. According to Entrepeneur.com, one of Microsoft’s widely publicized study concluded that the average American’s attention span is only 8 seconds — that means you need to capture it fast.
You need to emphasize the problem, provide the solution, and talk about a couple of benefits within 60 to 90 seconds.
We have been helping businesses create explainer videos and are not shy to say that we are experts in what we do. So reach out in case you need a homepage video.
Cohesiveness is key
Homepage videos shouldn’t be created or designed in isolation. The entire homepage needs to complement the video or vice versa. Think about where you’ll place the video on your homepage. Ideally, it has to go to the hero section – the first section of your homepage. Don’t have the video on autoplay but at the same time, make sure the play button is big and distinct.
Measuring your video is crucial
Okay, now you’ve created your explainer video and placed it nicely on your homepage. It doesn’t end here. You’ll need to test and measure how the video is doing and the impact it has on your overall bottom line. We’ve worked with clients who ask for an updated version of a video to conduct A/B testing. There are plenty of tools you can use to get insights on your video. Some common names are Google Analytics, Youtube Analytics and Wistia.
Ready To Create Your Homepage Video?
Animated Video Production Reviews
Trusted by businesses, small and large
What a great find! They nailed the brief and execution. We will be using them for more projects in the future.
They were fantastic. Excellent communication, on time, and provided high quality work!”
They delivered a superb product. The result is a fantastic video! I can 100% recommend them.
It was a pleasure working with Brightbulb and would surely work again in the future. Thank you team!
Homepage Videos Examples
We’ve helped several businesses with creating their homepage video. Here are a few examples.
