In today’s fast-paced digital world, grabbing attention is harder than ever. That’s why many businesses use animated explainer video production to share their message in a fun and easy way. Whether you run a small startup or a big company, animated explainer videos can help you connect with your audience, increase sales, and explain complex ideas in just a few seconds.
In this blog, we’ll break down everything you need to know about animated explainer video production: what it is, why it matters, how it works, and tips to get started. Let’s dive in!
What is Animated Explainer Video Production?
Animated explainer video production is the process of creating short, animated videos that explain a product, service, or idea in a clear and engaging way. These videos usually last between 30 seconds and 2 minutes.
They often use colorful animations, simple storytelling, and friendly voice-overs to help people understand a topic quickly. These videos are used on websites, social media, YouTube, landing pages, and more.
Why Your Business Needs an Animated Explainer Video
Here are the main reasons why animated explainer videos are popular and effective:
1. Boosts Engagement
People love watching videos. According to many studies, videos grab attention better than text or images. A well-made explainer video can increase the time visitors spend on your website and reduce bounce rates.
2. Simplifies Complex Ideas
Animated videos are great for making complex topics easier to understand. Instead of writing long blog posts or user manuals, a short video can explain it all simply and visually.
3. Increases Conversion Rates
Adding an explainer video to your homepage or product page can help increase sales. Many businesses report a boost in conversions after adding a short animated video.
4. Improves SEO
Search engines like Google love video content. Websites with videos are more likely to rank higher in search results. This helps bring more traffic to your website.
5. Strengthens Brand Identity
Animated videos allow you to show your brand’s personality with unique characters, colours, and voice. This builds trust and makes your brand more memorable.
Types of Animated Explainer Videos
There are different types of explainer videos you can create, depending on your goals and style:
- 2D Animation: This is the most common type. It includes simple flat characters, icons, and objects moving in a two-dimensional space.
- 3D Animation: These videos look more realistic and involve detailed modeling and movement in three dimensions.
- Whiteboard Animation: It looks like someone is drawing on a whiteboard. It’s great for educational and training videos.
- Motion Graphics: This uses animated shapes and text to explain things in a sleek and modern style.
- Stop Motion: It involves taking multiple photos of real objects and playing them in sequence. It’s creative but takes more time to produce.
The Animated Explainer Video Production Process
Here’s a simple step-by-step look at how animated explainer videos are made:
Step 1: Understand the Goal
The first step is to understand the message you want to share. What is the purpose of the video? Who is your target audience?
Step 2: Scriptwriting
The script is the heart of the video. It should be short, clear, and focused on solving a problem. A good script follows this structure:
- The problem
- The solution (your product or service)
- How it works
- Call to action (what the viewer should do next)
Step 3: Storyboard
This is like a comic strip that shows each scene of the video. It helps visualize how the script will turn into an animation.
Step 4: Voiceover Recording
A professional voiceover adds personality and emotion to your video. Choose a voice that matches your brand.
Step 5: Animation
Now the visuals are brought to life. Animators use software to create movement, transitions, and effects.
Step 6: Sound Design
Background music and sound effects are added to make the video more engaging and enjoyable.
Step 7: Review and Final Delivery
The video is reviewed, edited if needed, and then delivered in the correct format for your website or social media.
Tips for Creating a Successful Animated Explainer Video
To get the most out of your video, keep these tips in mind:
✔ Keep It Short
Your video should be between 60 to 90 seconds. People have short attention spans, so get to the point quickly.
✔ Focus on Benefits, Not Features
Show how your product or service helps people. Focus on the solution, not just technical details.
✔ Use a Strong Call to Action
Tell your viewers what you want them to do next: visit your website, sign up, buy now, or contact you.
✔ Make It Visually Appealing
Use bright colours, smooth animation, and fun characters to keep your audience watching.
✔ Hire Professionals
If you want high-quality results, work with a professional animated explainer video production team. They can guide you through the process and deliver a polished final product.
Where to Use Your Animated Explainer Video
Once your video is ready, you can share it on:
- Your homepage or landing page
- Social media platforms like Instagram, Facebook, and LinkedIn
- YouTube channel
- Email marketing campaigns
- Paid ads and promotions
- Presentation or pitch decks
Using your explainer video in different places helps you reach a wider audience and boost your marketing efforts.
Animated explainer video production is a smart investment for any business looking to share its story in a fun, simple, and engaging way. These videos are proven to increase engagement, improve conversions, and build stronger brand awareness.
Whether you’re launching a new product, trying to grow your business, or just want to explain something better, an animated explainer video can help you stand out.
Start with a clear goal, write a strong script, and don’t be afraid to bring in a team of experts to bring your ideas to life. With the right approach, you’ll have a video that your audience will love and remember.
