Have you ever been fascinated by the sheer power of an explainer video? Do you know what a whiteboard animation video is?
According to statistics, an animated video can grab viewers’ attention faster than a real video where people talk and explain! Our mind is hooked and blown away by looking at the animation on a whiteboard. Hence, the viewers can grasp the information that is conveyed through the video along with the animation that allows your brain to process the data and stay in your memory longer! So what is a whiteboard animation video? A whiteboard animation story is where a story is depicted, or each step of the whole process is shown through illustrations drawn seemingly on a whiteboard. Imagine if you were in a meeting and you started illustrating your idea using a marker on your company’s whiteboard—it’s exactly like that.
Advantages of Using a Whiteboard Animation Video
What technique is used in whiteboard animation videos? A time-lapse technique is used in making a whiteboard video, where the development of creating the content can be done using whiteboard video software. Educators, marketers, product demos, and business owners swear by this method, saying they can get more attention from the audience, especially when choosing a whiteboard video for a presentation over a normal boring one! It comes as no surprise that whiteboard videos are one of the most popular forms of animated explainer videos. Here are the reasons :
Crisp and crystal-clear message delivery
The way a message is delivered to everyone using whiteboard videos is through depictions and drawings; these drawings drive the point across, making sure the message is delivered without any meandering or beating around the bush.
Perfect for a group of mixed-language audiences
These are just drawings without any actual words, allowing easy understanding of audiences with different languages and dialects. Audiences are, after all, hooked into watching the illustration videos because it kindles the power of visuals based on common knowledge! That means that it’s able to get it’s point across through visuals.
Whiteboard videos are readily accessible to different audiences
The videos can reach any range of audiences with ease and more finesse. It doesn’t matter if your videos are made for school students, professional presentation, marketing, or business commercials, even content that’s technical and complicated is made understandable to your audiences no matter how long and dry the topic is.
Get creative for easy promotion of your business or product
Get creative, check out how to create amazing animated explainer videos for your product and services, and make innovative videos that attract a wide range of audiences. Then, sit back and let the audience do the sharing and increase the word of mouth surrounding your product. In this way, your animated video serves as a PR tool—the only thing you need to be sure of is that your whiteboard animation video is engaging and unique in order to create buzz around it.
If you’re interested in how to take advantage of videos for social media, read our article about the do’s and dont’s of explainer video production for social media.
Whiteboard animation videos are cost-effective
Startups and those of you who are in the nascent stages of your business might have a more modest budget, and spending a lot on marketing could eat into it. That’s where whiteboard animation videos come into play, providing you the right deliverance targeting the right group of audiences cost-effectively. It is much more cost-efficient and provides engaging videos at a price that won’t break the bank!
Why choose BrightBulb Animations for your next animation video?
Although whiteboard animation videos are more affordable than other forms of animated explainer videos, you need to have a script, build your story, do a voice-over for your video and finally animate the video. All of these components are best left to being handled by professionals.
Let us know if you’re interested in tapping our expertise to help you create an effective and engaging video for your brand.
