If you’re in the marketing industry, then chances are that you’ve seen the numbers predicting that by 2021, video will make up 82% of internet traffic. Well, it’s 2022, and with the rise of micro-video content platforms such as TikTok, we all know now that video content isn’t going away any time soon. Everyone’s producing video content, from the shop on the corner street to high-end brands like Chanel and Louis Vuitton. Not surprising, given the video’s effectiveness in driving interaction with audiences. But you can’t just go in willy-nilly; even with the best-animated video production Melbourne or any other city has to offer, you’ll still need to have a strategy in order to maximize the power of video content. That’s exactly what we’re going to talk about today.
Good question. What is it about video that makes it so appealing to audiences that, if they had to choose what form the information comes in on a website, 69% of users would prefer to watch a video to learn about a product or service?
Well, for one, it’s visual. We process visuals a lot faster than we do information that’s found in a blog post or article, so in terms of moving information from one end to the other, the video just does it better. Given the amount of information that’s available on the internet, you’ll need to be able to convey your message quickly and efficiently.
Second, and perhaps more importantly, visuals are able to evoke faster and stronger reactions than words. This is because visual memory is encoded in the medial temporal lobe of the brain, which is also responsible for processing emotions. That means we can more quickly form an emotional connection with our audience through the use of visuals in a way no blog post can. And if you can contextualize it locally and make your animated video production Melbourne-focused, New York-centered, or wherever else your services might be, then you’re going to quickly reach your target audience.
If you’re interested in creating a video that resonates with your audience, check out our post on the do’s and don’ts of explainer video production.
Now that you know why video is so important, it’s also crucial to know where you’ll be using your video so that you can tailor fit the experience to best suit the platform. After all, people who use Instagram will not want to watch a video of the same length as someone who’s using Facebook.
Check out the recommended video length for each platform:
Some of those might be shorter than what you thought (I’m looking at you, YouTube). You were probably thinking that you’d have a lot more leeway when it comes to the length of your video and therefore, can fit a lot more into the video.
Well, that’s why it’s so important to make sure you go into making an explainer video with a strategy already in mind. But fear not, below are a few tips to make navigating the world of animated video production a lot less daunting.
1. Make the first 10 seconds count
You’ve experienced it. You watched the start of the video and 10 seconds in, you’re ready to bounce. In a world of TikToks and Instagram Reels, you need to hook people in those first few seconds. Talk about the problem you want to solve, have a splashy opening scene. Show them something they haven’t seen before elsewhere.
2. Plan your content ahead of time
A video is great for introducing your product, but your content shouldn’t stop there. Create an educational series that deepens your audience’s knowledge of your products or allows them to become experts in them. Show different use cases through a number of videos that let you showcase how your product can solve problems. Don’t limit yourself to just introducing yourself; let your audience get to know you better and build a long-lasting relationship with them.
3. Don’t blow your budget
People think that making videos is expensive. It can be, but it doesn’t have to be. If you’re going after the best animation video production Melbourne has to offer, then yes, you can expect it to be expensive. But there are plenty of amazing animated studios out there that can offer you a video that fits your budget without sacrificing quality.
Animated explainer video content is fast becoming one of the most important parts of marketing strategy. It’s catchy and it’s evocative, enabling you to effectively reach out to your audience faster than ever before. But in order to fully maximize the benefits of video, you’ll need to use them strategically.
In order to do this, you’d need to know where you’re going to use them so that you can create content tailor fit to the average user of each and every platform. Because of the limited attention span people are willing to give to any content out on the internet, you’ll need a hook, whether that’s a compelling story or eye-catching graphics. But once you’ve got them, keep them coming back with additional content that’s both useful and informative.
The good news is, none of these has to be expensive if you go with the right animated video production team.
If you’re unsure of what type of video best suits your budget or need some expert guidance on how to go about creating an animated explainer video, contact us today or simply book a free consultation call.
We create premium-quality animated explainer videos that produce real results.
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