Are you looking for a way to increase website conversion rates and create engaging content that will captivate viewers? Product explainer videos are an effective marketing tool and some would argue – the most effective tool – that has been gaining popularity in recent years.
Research suggests product explainer videos can help improve awareness of products or services, enhance customer trust, and boost sales. In this article, we will discuss the benefits of using product explainer videos within your marketing strategy as well as best practices for making them successful.
So get ready to learn how product explainer videos can elevate your brand and grow your business!
Key Takeaways
• Explainer videos are a powerful way to explain products or services in an engaging and memorable way.
• When used strategically, explainer videos can increase website conversion rates by up to 80%.
• Explainer videos help capture viewer attention and build trust through their ability to clearly communicate product features in an organized fashion.
• To make sure your own explainer video will benefit your marketing strategy, decide on the style & tone of the video, determine which products/services would benefit from it, hire a professional when needed, share content on relevant channels, and finally measure & analyze the success of the video.
What are Explainer Videos?
Explainer videos are short videos used to explain a product, service, or concept in an engaging and memorable way.
Types of explainer videos
Product Demonstration Videos:
As the name suggests, these videos are aimed at first-time users of the product. These videos show the viewer how to use a product or service in an interactive way. They can be used to highlight key features, answer common questions, and explain complex topics in an easy-to-understand manner.
Product Tutorial Videos:
Typically, product demo videos focus on a physical/tangible product whereas product tutorial videos are geared towards software and apps. They often include step-by-step instructions or even video demonstrations that walk users through a process from start to finish. They are also called product walkthrough videos. So don’t get confused with all similar-sounding names.
Product Presentation Videos:
Presentation explainer videos are typically used to showcase new products or services by providing an overview of features and highlighting the main benefits for potential customers.
Product Features Explanation:
This type of video focuses on features of an existing product line. For example, the iPhone’s latest model comes with a couple of new features. A product features video focuses on just those to make sure the audience understands what the product has to offer.
Product Unveiling Videos:
Unveiling explainers introduce brand-new products by highlighting key features for viewers along with some unique selling points they may not have expected before watching – this format works best when complemented by visuals that truly demonstrate the innovation of the newly released item. A nice example would be videos from Apple or Google that unveil a new product.
Product Launch Videos:
Launch Explainers capitalize on marketing campaigns tied directly into upcoming releases – here you want to draw attention not just to new opportunities but also arguably more important ongoing engagement from users already benefiting from your product.
Tips for creating effective explainer videos:
- Establish a clear objective for your video. This will help you determine who the target audience is, what format to use, and how long it should be.
- Know your audience. Identify their pain points and speak directly to them in the explainer video.
- Keep it short. Explainer videos should preferably not exceed 1 minute in length. Use visuals to keep viewers engaged while communicating concisely and effectively about your product or service.
- Create a memorable hook at the beginning of the video that engages viewers within 5-10 seconds.
- Utilize key messaging throughout the explainer video so that viewers stay focused on understanding what sets your product apart from competitors.
- Pay attention to detail when creating graphics, illustrations, characters, and other components for better visual appeal as well as clarity.
- Showcase user feedback or reviews for increased credibility amongst viewers.
How to make an explainer video
Plan and Script Your Video:
Before you begin creating your explainer video, it’s important to plan what story you want to tell. Write out the key points you would like the viewer to understand so that your message is clear and concise. Create a script outlining how these points should be woven together in a logical narrative flow with an engaging beginning, middle, and end. Check out tips on how to write an effective script here.
Select Visuals:
Once the script is finalized, determine whether animation or live-action footage best suits your needs and goals for this project. Consider if images from stock agencies are appropriate or do you need custom visuals created such as illustrations? Make sure to select visuals able to convey complex messages quickly and clearly so the audience can digest information as they watch without straining them too much.
Get Voiceover Talent:
Voiceovers are essential in connecting viewers with an explainer video on a more personal level; getting a voiceover talent familiar with spoken storytelling helps add dimension by bringing text alive on screen with emotionality rather than just reading off written scripts on paper.
Add Engaging Animations/Graphics:
Now that all other elements of the explainer videos are ready, supplying tailor-made animations tailored specifically toward complementing existing visuals further will help bring audiences into the watching experience even deeper while simultaneously entertaining them along the way –even if the audience has seen a good amount of visual assets before! Last but not least, ensure all graphics used have a purpose or serve what you want to do.
The Power of Explainer Videos in Marketing
Explainer videos offer a unique and engaging way to explain products or services in an unforgettable manner, increasing website conversion rates and resulting in improved trust from customers which leads to greater brand awareness and higher sales.
Engaging and memorable way to explain products/services
Explainer videos are a powerful way to educate potential customers about the features and benefits of products or services. The combination of animation and storytelling in an explainer video creates an engaging experience that helps viewers understand the products quickly and enjoyably.
Explainer videos use visuals, music, sound effects, voiceover narration, and Animation to create a captivating environment for audiences to learn more about the product or service.
These videos provide an entertaining yet informative journey throughout which the viewer can explore every functionality offered by a product or service in just one video.
Increased website conversion rates
Explainer videos are a powerful tool for increasing website conversion rates and attracting more visitors to your site. Studies show that when used strategically, explainer videos can actually increase website conversion rates by up to 80%.
An animated explainer video can make it easier than ever before for potential customers or clients to learn about what you have to offer. Through clearly articulated visuals and narrative, they allow companies to quickly inform viewers of their products or services in an engaging manner – without relying on lengthy words or too much technical jargon.
Explainer videos also help capture the attention of prospective customers and keep them engaged throughout their entire online journey with you. Whether interested visitors are arriving at your site from organic search results, paid ads, or social media posts – introducing them right away with a dedicated explainer video makes it much simpler and immediately understandable why they should choose your business over another one.
Improved understanding and trust from customers
Explainer videos can have a dramatic effect on customer understanding and trust, as they enable companies to effectively communicate the features and benefits of their product in an engaging way.
By providing an entertaining but informative overview of how their product works, companies can show customers that they understand what problem the product solves and how it will provide value.
They also help humanize a brand by demonstrating expertise which creates confidence and trust. One great example is Grammarly’s explainer video which highlights their app through stories about themselves that engage viewers right from the start.
It also explains why their tool is useful by showcasing its features within sites like WordPress or Outlook to make the content clearer for other people to read without having too much text or technical jargon which ensures it’s easily understood.
Positive impact on brand awareness and sales
Explainer videos have become extremely popular among video marketers and businesses as they are seen to be a powerful tool for increasing brand awareness and recognition. Through explainer videos, businesses can effectively deliver their messages engagingly and concisely, optimizing the video sales funnel and leading to increased conversions and sales.
Such videos also help companies to market their products or services without appearing too ‘salesy’, helping them build trust from customers. Explainer videos also evoke desired emotions in viewers that shape positive associations with the brand, resulting in improved brand recall as well.
For instance, animated explainer videos by Google cleverly depict its redesign process through simple animations which result in content more memorable than text alone. Similarly, PayPal leverages its cartoon mascot illustration combined with voice-over narration which demonstrates the secure payment transaction process successfully while entertaining viewers at the same time – giving viewers higher ROI for their time spent watching instead of just reading about it.
Examples of Successful Explainer Videos
Many companies have used explainer videos to help people understand their products or services better, such as Grammarly, Google, IKEA, Slack, and PayPal.
Grammarly
Grammarly is a proofreading and editing tool that helps people create error-free texts. To reach their target audience, they used explainer videos to communicate their product’s features effectively engagingly, and memorably.
The video went on to become one of the most successful explainer videos ever produced, quickly increasing website conversion rates and improving understanding of the brand from customers.
By creating visuals that drew attention to the product benefits while making complex concepts easier for customers to comprehend, Grammarly was able to increase trust with its users automatically when watching the video.
Google has been a key player in the use of explainer videos in its marketing strategy. They understand how important it is to have creative, concise, and powerful videos that capture the attention of potential customers.
By hiring professionals to create product explainer videos for their brand or products, Google was able to make an impact on their customer base. This allowed them to position themselves as a trusted advisor when it comes to creating educational content about their services and products.
One example of Google’s success using explainer videos can be seen in its Cloud storage service marketing campaign. Through this campaign, they used an animation-style explainer video to effectively walk viewers through what cloud computing technology can do without overwhelming them with technical details by providing simple visuals that anyone could follow along with easily even if they had never heard of cloud storage before watching the video.
The result of having such an engaging and memorable video filled with helpful information gained greater understanding and trust from customers which was reflected in increased conversions page visits as evident via improved website analytics metrics tracked by Google across all links shared pertaining to this specific campaign content piece.
IKEA
is renowned for its successful explainer videos related to the benefits of using product explainers in its marketing strategy. The Swedish home furnishing giant has embraced product explanation videos and used them effectively to engage customers with memorable experiences, thus resulting in increased visibility, strengthened trust, and improved conversion rates.
Examples include IKEA’s “The Wonderful Everyday” campaign video that blended lifestyle elements such as décor tips and stories from real-life couples into a narrative about how IKEA helps bring out the best in everyday life, together with their popular 2013 “Beds & Dreams” ad which featured beautiful effects alongside heartfelt scenes depicting family life.
These campaigns utilized high production quality coupled with an emotional message while showcasing popular IKEA products – proving just how powerful great storytelling can be when utilized through creative use of an explainer video format.
Slack
Slack is a leading team communication and collaboration platform, that leveraged the power of explainer videos for marketing purposes. They created an engaging 30-second video to effectively showcase their core features and benefits in just a short amount of time.
This compelling explainer video stands out due to its visually appealing animations as well as a clear narrative that communicates all the main advantages Slack offers through its product – from increasing collaboration across teams to pinpointing important conversations quickly.
Apart from visual appeal and accessibility, this explainer video has become one of the most effective examples showcasing how intangible products can be marketed with impressive results.
PayPal
Possibly one of the most successful brands to jump on the explainer video bandwagon is PayPal. The business harnessed explainer videos as a way to directly show potential customers what they were all about easily and engagingly.
To effectively promote their service, PayPal created two types of explainer videos—tutorial and animation. In their tutorial video series, various people detailed how users could benefit from using PayPal, while animated shorts provided users with more humorous contexts showcasing both products and services offered by the company.
Both styles helped them reach different audiences; leveraging tutorials for technical information seekers, and animations for entertainment-seeking millennials and younger consumers.
How to Incorporate Explainer Videos in Your Marketing Strategy
Identify which products or services would gain the most from an explainer video, decide on the style and tone of the video, hire a professional or take on DIY production techniques, share it across relevant platforms, and measure its success within your marketing strategy.
Determine which products/services would benefit from an explainer video
Explainer videos can be a powerful tool for marketers looking to communicate the key features and benefits of products or services. To determine which products or services would benefit most from an explainer video, consider the complexity of the product or service, target audience demographics, and how effectively you need to communicate those features and benefits.
For example, if your product is complex with multiple components and functions that require explanation that can be difficult to do in written material alone then an explainer video may be invaluable as a way of engaging potential customers more quickly and effectively.
Similarly, if selling to a tech-savvy generation who prefer visual explanations over reading lengthy instructions then creating an animated explainer video could significantly improve engagement levels with these demographics.
Decide on the style and tone of the video
When creating an explainer video, both the style and tone of your video are important. You should consider the target audience and ensure that your messaging resonates with them so they can better understand the product or service you’re promoting.
Additionally, it’s important to make sure that both elements match your brand’s guidelines and tone of voice. Animated explainer videos have become a popular choice for marketing strategies due to their ability to visually describe complex ideas in simple ways that are more engaging than traditional text or audio formats; plus, they won’t require as much time from viewers when compared to live recordings during which extensive instruction could be lost along the way if not watched until completion.
Hire a Professional or Create your own
When it comes to marketing products and services, explainer videos are a great way to share information quickly and effectively. Depending on your needs and resources, you may find that hiring a professional or creating your explainer video is the best option for you.
Hiring professionals can be beneficial as they have specialized knowledge in designing videos that engage viewers and provide an accurate representation of your brand. Professionals also have access to the right resources such as high-quality images, fonts, soundtracks, etc., which can improve the quality of your video significantly.
Additionally, they can help with creative direction by providing creative ideas for making effective videos targeting relevant audiences.
Here at Brightbulb Animations, we specialize in creating product explainer videos that help them with their goals. You can see our portfolio and reach us in case you want to discuss your video needs.
Alternatively, creating your explainer video from scratch has some distinct advantages – namely cost savings – but this does come with a degree of risk if you don’t have any experience in producing videos yourself.
Share the video on relevant platforms
As part of incorporating product explainer videos into a marketing strategy, it is important to share the video on relevant platforms. Sharing across social media, websites, and blogs can help you reach a larger audience with your message. The visibility generated from sharing on these platforms can help improve the SEO rankings of your website on search engine results pages. Additionally, sharing on relevant platforms helps businesses connect with their target audience more effectively and efficiently communicate their message without fear of having it lost in the noise.
Measure and analyze the success of the video in your marketing strategy.
When it comes to marketing strategies, measuring and analyzing the success of videos is paramount. Doing so can help inform marketing decisions and optimize the effectiveness of video content. Since explainer videos are becoming increasingly popular among marketers, tracking how effective they are should be an ongoing process. The key metrics that marketers need to consider when evaluating explainer videos include engagement rates such as clicks, views, plays, and likes; video completion rates; audience demographics; lead conversion rates and social sharing numbers. With this data in hand, marketing teams can make informed decisions about which products or services would benefit most from an explainer video – thus improving their effectiveness while increasing website conversion rates at the same time!
Additionally, understanding customer behavior helps businesses gain a better idea of whether they should launch more short-form videos or produce longer forms like documentaries with high production value for other growth opportunities. Product owners can leverage these insights to stay ahead of the competition by amplifying brand awareness by positioning themselves differently in each platform’s ads according to user preferences. Finally, businesses need to remember that a great explainer video isn’t only engaging but also memorable–so think beyond just measurement studies since consumer feedback often tells stories subconsciously too!
Here is a list of the best tools that will allow you to measure the performance of your product explainer video:
Conclusion
Incorporating product explainer videos into a marketing strategy is an effective way to engage potential customers, increase website conversion rates, create trust and awareness of the brand or services, and simplify complex concepts for viewers.
Product explainer videos are also memorable and simplifying tools that help customers understand how a product or service works quickly. Well-known brands such as Google, PayPal, Grammarly, IKEA, Slack, and Apple have used explainer videos effectively for their products or services with great success.
Deciding on a video style for your product’s explainer video plays a key role in determining the success (or failure) of your marketing campaign. If you have the budget, hire a professional explainer video company that specializes in creating product videos. Finally, it’s critical to measure your video’s performance via tools that offer video insights. This will help you not only with your current product but also allow you to improve your future marketing campaigns.
