Videos can be a powerful tool for your business, but how much should an explainer video cost? The average quoted price of a 60-second explainer video is around a whopping $7,972. But don’t worry! This blog will navigate you through the ins and outs of explainer video pricing, helping you determine what factors to consider and how to get the most value for your investment. The best part, you can get a fully custom, high-end explainer video for your product or service for less than half the average quoted price. Keep reading!
Let’s dive in and demystify the costs behind those engaging explainer videos.
Why Explainer Videos Are Worth the Investment
Investing in explainer videos can yield substantial returns for your business, as they drive user engagement, boost conversion rates, and offer unparalleled versatility in delivering your brand’s message.
Increased engagement
Explainer videos grab your viewers’ attention fast. They keep eyes glued to the screen because they are fun and easy to watch. This leads to more people getting into what you offer.
They spend a longer time on your site, too. Case studies show explainer videos bring a stronger bond with your brand or product. With this strong bond, clients want more of what you have.
This is how explainer videos increase engagement in real-life terms for business owners like you.
Higher conversion rates
Explainer videos can help your business earn more money. They turn people who just look at products into customers who buy. A good explainer video on a landing page can boost sales by 80%.
That’s a big jump in profit! This shows that people like to see and understand a product before they decide to buy it. Videos are great for making this happen.
Another bonus of explainer videos is brand awareness. People will not only know what you sell but also remember your company’s name and logo. This means they are more likely to come back or tell their friends about your business.
So, using explainer videos helps get your brand out there and this leads to higher conversion rates too.
Versatility
Explainer videos shine because of their versatility. You can use them in many ways, not just one! They work great on your website or social media. You can also show them at trade shows or meetings.
They fit all kinds of topics, too. From simple ideas to complex ones, they make everything clear and fun to watch!
Explainer Video Examples and Success Stories
Many great companies use explainer videos. Success stories are everywhere. Dropbox is one such example. They had a simple video that spoke about how their service works. This video got them 10 million new users! That means they made an extra $48 million.
Crazy Egg, another company, saw big wins from their explainer video too. Their conversion rate shot up by 64%. This led to them making $21,000 more every month! These two are just drops in the ocean of success stories around us.
How to Choose the Right Production Team
Selecting the right production team can elevate your explainer video’s effectiveness. Consider their past work, industry familiarity, and pricing clarity – essential factors worth your attention! Stay with us to dive deeper into this crucial decision-making process.
Quality of previous work
Look at past work before you pick a team for your explainer video. This shows what they can do. You want a high-quality explainer video, right? Then get the best team by looking at what they’ve done before!
You should check out the custom content they made for other clients. This will tell you if their style fits your brand. This will also tell you if they’re able to stick with a brief and the client’s brand requirements.
Here’s our work portfolio just in case you’re curious!
Experience in your industry
Picking a video team with know-how in your field matters. They just get your needs better. That leads to videos that speak to your clients well. A good video firm knows the style and tone right for you.
This will help keep your video fresh for years! So, go for a team that has put work into videos similar to yours before.
With Brightbulb, we have created videos for almost all types of industries – from technology to healthcare and everything in between.
Pricing transparency
You need to see clear pricing from your video team. That’s called pricing transparency. You should know what each part of the video costs. It helps you plan your budget better. Too many hidden fees can be a bad sign.
So, look for teams that show prices upfront without any surprises later on. This way, you have full control over your explainer video pricing and keep it within your set boundaries.
Unlike other studios, we don’t have any hidden fees and get our clients’ approval for any additional costs that they may incur during the production process.
Interested to know how much a premium quality explainer video costs?
Factors That Influence the Cost of an Explainer Video
The price of your explainer video can be affected by various aspects such as the animation style and length of the video, the complexity of graphics involved, the number of revisions required, and voiceover talent expenses.
Animation style
The type of animation you pick can change the cost a lot. Some styles are basic and cheap. Others are fancy and cost more.
Your video’s look will depend on the style you choose. Going for a simpler style can drastically reduce the cost of a video. But if it’s detailed or custom-made, be ready to pay anything from $3,000 to $10,000.
Length of the video
The video’s length plays a big role in the cost. Longer videos need more work, so they cost more. A short explainer video of one minute can range from $3000 to $15,000 with pricier studios. But, if you want a longer one that is 90 seconds long, then it might cost anywhere between $4200 and $5500!
If your video is over two minutes long, expect higher costs due to the extra time needed to make it. So keep your script tight and focused to avoid high costs!
Complexity of the graphics
More complex graphics push up the cost of explainer videos. Think about your needs when planning your video. Do you want 3D images or basic 2D drawings? Basic shapes and simple animations cost less money.
But, more detailed graphics can grab attention and add a wow factor to your video. These fancy designs take more time to create and need skilled artists for the job. So, they come with a higher price tag!
Number of revisions
Changes to your video can push the price up. These changes, or revisions, could be small or big. Each one takes time and skill. Just like when you redo a task, it costs extra money.
The more times you change your video, the more you pay for it. So try to get it right as soon as possible! This way, you keep your costs low and avoid paying too much.
Voiceover talent
Voiceover talent is a big part of the cost of an explainer video. High-quality voice can boost your video and hook viewers in. Good voiceovers can cost upwards of $300. Each project may need a unique type of voice style.
The high grade of the voiceover can make your video price go up. But it’s worth it! A strong human touch makes your message clear and appealing to others. In whiteboard, videos, custom scripts, and good voices set the price too.
The Average Cost of an Explainer Video
The cost of an explainer video can greatly vary, with the lowest price possibly starting from a few hundred dollars for simple projects to thousands of dollars for more complex and professional productions; it’s important to keep in mind that the average price is determined by several elements such as style, length, graphics complexity, revisions needed and voiceover talent.
Lowest price quoted
You might find a deal for as low as $600 for an animated explainer video. But don’t forget, these are the bottom-of-the-barrel prices and often come with compromises in quality.
If you want to get a video that does not sacrifice quality while giving you the best possible deal, drop us a line here!
Highest price quoted
The top price for an explainer video can hit $10,000 per minute. That’s a lot of money! But you get what you pay for. This price brings high-quality art and sound into your video. Plus, it means the team making your video is spending lots of time on it.
They are making sure every second counts to help sell your product or service better.
Types of Explainer Videos and Their Costs
Recognize that different animation techniques carry varying price tags due to their complexity and time demands. By understanding how these differences can impact your overall explainer video budget, you can make an informed investment in a style that supports both your messaging goals and financial constraints.
Whiteboard explainer videos
Whiteboard explainer videos are a top pick for businesses. They make hard ideas fun to watch. This type of video can boost how much customers want to buy from you. Plus, they cost less than old-school ads like flyers or magazines.
You can get a whiteboard video made without breaking the bank. It’s a big win! So, using these videos in your business plan is smart thinking.
Motion graphics explainer videos
Motion graphics explainer videos are a smart choice for your business. These videos use moving images to show ideas or processes in a simple way. They can cost less than other video types like 3D or live-action. If you need to share complex information in an easy way, this kind of video could be right for you!
Character animation explainer videos
You may want to think about character animation explainer videos for your business. These are fun and hold the viewer’s interest. This kind of video uses moving, talking characters to show how your product works. It tells a story that people can see and hear.
Making this type of video needs special skills in drawing and storytelling. The cost tends to change based on how long the video is or how hard it is to make the animations move. Make sure you pick a team that knows how to do character animation so you get a good result.
Tips for Managing Explainer Video Costs
Carefully planning your budget and being ready to compromise can help control explainer video expenses, while free resources may also be an option. Ready to uncover potential savings on your next project? Keep reading!
Setting a budget
Pick a spending limit for your video. This helps keep costs down. Ask yourself how much you are ready to pay for a video. Seek quotes from different companies. Compare them but don’t just pick the cheapest one.
Look at what they offer too. The average price of a 60-second explainer video is $7,972. You might need to save money for this!
At Brightbulb, we create fully custom, high-quality explainer videos for a cost that is less than half of what a high-end studio charges. Simply reach out and get a quote and see for yourself!
Being open to compromise
Saving money on your explainer video is possible if you are ready to bend a little. Sometimes, the style you want might be too pricy. Or it can take more time than you have planned.
In such cases, adjusting your wants can help keep costs low. You may need to pick simple graphics over complex ones or shorten the video length. Being flexible lets you find the best balance between cost and quality.
Utilizing free resources
You can use free tools to help cut costs. Many of these are online and easy to find. They include video editors, sound effects, and even music that you can use for your explainer video.
There’s also free software where you can create graphics or drawings.
Another way is using sites like WebFX. It gives services that make your website better. Their work helps get more buyers and keeps visitors interested in what they see. But be sure to plan well and do some research before you start making a video so as not to waste any resources while managing the expenses effectively.
Conclusion
Explainer videos can be a big help for your business. They make things clear to users and customers. You need to know the cost before getting one made. It’s about making smart choices, not just spending money.
FAQs
1. What are the pricing factors for explainer videos?
The pricing factors for explainer videos include the length of the video and the complexity of the animation. The longer your video, the higher the cost.
2. How much do animated explainer videos usually cost?
The average price of a 60-second explainer video is $7,972. However, we, at Brightbulb charge a lot less than this figure. Reach out to us and get a quote.
3. Can I get an affordable explainer video without losing its quality?
Yes! The short answer is to find a team that specializes in creating custom explainer videos and is not owned/operated by a big brand.
Often times big animation studios in the US or other similar countries hire and outsource their work to small specialized and highly skilled teams located in emerging economies, so why not reach out to them directly and save money without losing quality?
4. What’s included in professional video production rates?
Professional video production rates often cover all aspects of making a video like script writing, storyboarding, animation or filming, editing, and post-production work.
