Hiring the right agency requires more than a quick Google search. Here’s what you should be evaluating:
1. Portfolio and Past Work
A credible agency will have a diverse portfolio showcasing various animation styles (2D, 3D, motion graphics, whiteboard, etc.) and industries. Look for examples similar to your project vision and note how well they tell the story.
2. Client Testimonials and Case Studies
Reviews offer insight into client satisfaction and reliability. Go one step further and ask for case studies that detail measurable results (e.g., increase in conversions, engagement, or brand awareness).
3. Creative Process
Every agency should be able to clearly outline its process — from discovery and scripting to revisions and delivery. A transparent, collaborative workflow ensures your input is valued and expectations are managed.
4. Customization Over Templates
Avoid agencies that rely heavily on stock animations or pre-made templates. Your brand deserves a unique story — not one recycled from previous clients.
5. Communication and Collaboration
The best results come from close collaboration. Choose an agency that listens, communicates proactively, and is open to feedback at every stage.
Questions to Ask Before Signing a Contract
To make the most informed decision, ask these questions during your initial conversations:
- What’s your typical timeline for a 60–90 second explainer video?
- How many revisions are included?
- Will the video be 100% custom-designed?
- Do you handle voiceover and sound design in-house?
- Can I use the video across all platforms (website, social media, email, ads)?
- What rights and ownership will I have once the video is delivered?
These questions help you assess transparency, cost-effectiveness, and long-term usability of the video.
Budgeting Smartly
Pricing can vary widely between agencies based on style, length, and complexity. A quality animated explainer video typically ranges from $3,000 to $15,000. While it may be tempting to go with the cheapest offer, remember: you’re not just paying for animation — you’re investing in a creative asset that can generate leads, boost conversions, and represent your brand across multiple channels for years to come.
Final Thoughts
Hiring an animated explainer video agency is a strategic move for brands looking to communicate clearly and creatively in a crowded digital market. With the right partner, you’ll transform your message into a compelling visual story that connects, engages, and drives action.
Whether you’re a startup trying to pitch a new product or an established business updating your brand communication, a well-crafted explainer video can be the game-changer you’ve been looking for.
So, do your research, ask the right questions, and partner with an agency that aligns with your vision and values. Because smart brands don’t just tell their story — they animate it.
